Google Rethinking Search Stack From Ground Up With LLMs

Last month we shared the spam efforts the Google Maps team announced - but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking its search stack from the ground up due to LLMs...

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The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This allows you to target based on device type, such as computers, mobile phones, tablets and/or TV screens.

Google is testing showing the vertical search category a query belongs to in its autocomplete search suggestions. When you click into the Google Search box, even before you begin typing your query, Google shows search suggestions and some of those search suggestions have a label that says "short videos," "images," etc.

Google is testing a new sub or secondary menu under the search bar in Google Search. This secondary menu, or sub-menu, is below the main search vertical options and is missing the bubble format that we've seen Google use for this sub-menu.

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