Google Working To Make It Easier To Share AI Overviews & AI Mode

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads with AI Overviews make as much as ads without AI Overviews on the page...

Google's CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is just about going up from there, and with AI, he doesn't see it to a problem.

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google...

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Last month we shared the spam efforts the Google Maps team announced - but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.

Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to provide "insights, ratings, and reviews from expert sources" within Apple Maps.

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.

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Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance. The post HTTP Status Codes Google

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is rethinking its search stack from the ground up due to LLMs...

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Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.

Earlier this month, Google updated its Ads Transparency policy to specify that it will display the payment profile name as the payer name for verified advertisers. Well, now we are starting to see a new section that says "Ads funded by" on the "My Ad Center" section of the search ads.